CoWare Introduces Management Team for Its New SPW Business Unit; Recently Transferred from Cadence Design Systems, SPW Business Extends CoWare's System-Level Design Leadership
SAN JOSE, Calif.--(BUSINESS WIRE)--Oct. 2, 2003--CoWare(R) Inc.,
the leading supplier of system-level electronic design automation
(EDA) software, today announced the formation of the management team
for its new Signal Processing Worksystem (SPW) business unit. Leading
the SPW business is vice president and general manager Isaac
Sundarajan, former vice president of product operations for CoWare.
Joining Sundarajan are Mark Creamer, vice president of worldwide
sales, and Eshel Haritan, vice president of engineering. The SPW
business was transferred to CoWare earlier this month from Cadence
Design Systems (NYSE:CDN) as part of a system-level design (SLD) and
verification-focused strategic alliance between the companies.
Several of the executives on the CoWare team, including CoWare
president and CEO Alan Naumann, are SPW veterans. Naumann was
previously general manager of the Alta Group, which managed SPW within
Cadence. Creamer and Haritan both joined CoWare with the transfer of
SPW, having developed and sold SPW for ten years and seven years,
respectively.
"SPW has found the perfect home here at CoWare, led by a team that
has a great history with the product," said Naumann. "We are pleased
to welcome Eshel and Mark and our other new employees in the SPW
group. Isaac's deep understanding of SLD and experience managing
product and field operations for CoWare make him the perfect choice to
lead the SPW business unit. He will ensure the integration of SPW with
CoWare's existing products and the Cadence Incisive product line, to
provide maximum value to our customers."
"With the DSP, wireless and multimedia markets experiencing growth
and with our focus on developing the next generation SPW product, we
are well poised to extend CoWare's leadership in the ESL market," said
Sundarajan. "This is the first time SPW has been part of a product
portfolio where it fits perfectly with the other products -- namely
CoWare ConvergenSC and LISATek -- as well as part of a channel that
can truly support it to drive adoption of SLD. SPW has a tremendous,
loyal user base that would like to expand its usage. To address this,
CoWare will continue to aggressively invest in the SPW technology and
architecture, and will be rolling out a roadmap and enhanced product
soon. We have the right team to do this now."
About Isaac Sundarajan
Sundarajan is vice president and general manager of the SPW
business unit at CoWare. He joined CoWare in 1997 and was most
recently the vice president of product operations. Previously, he was
vice president of worldwide field operations, managing the sales and
services organization. Prior to joining CoWare, Sundarajan spent ten
years at Cadence in multiple management roles in sales, marketing and
services organizations. Prior to joining Cadence, Sundarajan worked at
Intel for six years as a CAD manager in the ASIC and Systems
organization.
About Mark Creamer
Creamer brings over 20 years of high tech, EDA and computer sales
and marketing experience to his new role as vice president of
worldwide sales for the SPW business unit at CoWare. During his more
than eight years at Cadence Design Systems, Creamer was responsible
for selling SPW, and grew the business to be a major product line for
Cadence. Other experience includes vice president of sales and
business development for Calico Commerce, director of business
development at iReady Corporation and a variety of computer sales and
management positions during his nine-year tenure at Hewlett-Packard.
About Eshel Haritan
Haritan joined CoWare as part of the recent alliance agreement
with Cadence. He is the vice president of engineering for the SPW
business unit. Haritan joined the Alta Group of Cadence in 1996. At
Cadence, he managed the SPW product line engineering, and since
January 2000, he managed the Cadence System-Level Design group
engineering, including SPW, VCC, NC-SystemC and Test Builder. He
joined Motorola Semiconductors Israel in 1985 and for more then 10
years developed layout, synthesis and simulation tools for internal
use.
About CoWare
CoWare, the leading supplier of system-level electronic design
automation (EDA) software, is revolutionizing system on chip (SoC) and
embedded software development by enabling engineers to create design
platforms optimized for specific market requirements. Its software is
employed today by major systems, intellectual property (IP) and
semiconductor companies worldwide. For more information, visit
http://www.coware.com.
CoWare is a registered trademark of CoWare, Inc. in the U.S. and
ConvergenSC and LISATek are trademarks of CoWare, Inc. All other
trademarks are the property of their respective owners.
CONTACT: CoWare, Inc.
Mindy Powers, 408-392-8513
mindy@CoWare.com
or
Armstrong Kendall, Inc. for CoWare
Jen Bernier, 408-268-8772
jen@akipr.com